How I generate referrals for my primary care skin cancer practice

Have you considered introducing skin cancer services into your practice but not sure if you will see enough patients?

When Dr Robert West started out in skin cancer medicine, he discovered there was high demand for primary care skin checks and treatments, and he found it relatively simple to leverage his existing patient base and generate new referrals.

Below, watch his short discussion with Dr John Howard, including his advice for other clinicians starting out in this field.

Watch the interview:

Want to explore what the skin cancer shift could look like for you?

The MoleScan Skin Cancer Medicine Accelerator Program is a guided pathway built specifically for North American primary care clinicians. The program includes:

• Certificate-level training in dermoscopy, biopsy, and excision

• Practice Implementation Toolkit for billing, workflow, and patient education

• Peer mentoring and case discussions

• One-time program fee of $899 (USD) – time-limited 4-course offer